SWËT
Logo Design | Brand Consultation | Illustration | Animation
Early in 2021, Daniel Smith from SWËT approached me with his unique vision of wholistic personal training - training with quantifiable physical results in mind, but with equal care and awareness given to mental health and emotional wellness. With this messaging in mind, we set out to create a logo and a brand voice that felt strong, luxe, kinetic and elite, without losing the approachable, gentle and understanding vibe that Daniel brings to his practice.
Once the typeface and the layout was locked, we spent a lot of time and effort refining the drip - again, trying to walk that line between elevated and accessible.
The design we arrived at is simple and elegant, but with the tiniest little touch of whimsical play.
